Sudeep Bansal
Founder, Spin It Up
@spinitupofficialHe put a price tag on the one thing a DJ controls — the next song. The first product VIC ever tested, not sold.
The VIC Fix Lab is a different kind of episode: no guest chair, no life story — just VIC and a product, tested live. First into the Lab is Sudeep Bansal, the founder behind Spin It Up: a family of apps trying to rewire how music works inside bars and clubs. There's the request app that lets a guest pay to get a song into the DJ's set; Spin Box, a single QR that runs a venue's music, menu, games and reviews from one code; and Music Booth, AI-generated music for rooms that would rather not hire a DJ at all. VIC put all three on the table.
What follows isn't a pitch — it's an interrogation. Can a paid-request app live alongside a DJ actually reading the room, or does it turn the booth into a vending machine? Is AI-generated music freeing venues, or quietly replacing the people who make music for a living? And what does a founder say when you ask him the questions his pitch deck doesn't answer? Sudeep doesn't dodge — at one point he talks himself out of a sale. That's the whole point of the Lab: tested, not sold.
“I'm going to play it anyway — so why not get paid for it?”
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